Hospitals Use Games as Tool for Internal and External Engagement

Everyone’s using gaming as a marketing tool these days, and health providers are no exception. My question is, how do you maintain a threshold of credibility when your website features a “find the hidden cardiologist” game? Anna Webster in HealthLeaders Media:

“But children aren’t the only demographic for hospital marketing games. Gaming techniques can also appeal to adult patients and even healthcare staff while keeping costs at a minimum.”

Curious? http://www.healthleadersmedia.com/content/MAR-270621/Playing-to-Win-Patient-Engagement##

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