Accessing Patients’ Wallets Through Their Prostate?

Do marketers exploit men’s fear of harm to sexual function? And, are the robotic procedures being sold complete malarkey? Nicole Brochu in the Sun-Sentinel:

Marketing that in many cases is misleading. A recent Johns Hopkins study published in the Journal for Healthcare Quality analyzed the websites of 400 randomly selected U.S. hospitals and found that materials they provide on surgical robots overestimate the benefits, largely ignore the risks and are strongly influenced by the manufacturer.
With millions of dollars invested in the robotic equipment, hospitals have a big incentive to see it used, and doctors and patients become eager advocates, “assuming newer means better,” Kolata wrote. The resulting situation “illustrates how patients may end up making what can be life-changing decisions based on little more than assertive marketing or the personal prejudices of their surgeon.”

Curious?http://www.sun-sentinel.com/health/fl-nbcol-prostate-cancer-0911-20110911,0,7299687.story

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