Must Read: Clever Hospital Ad Campaigns

Hospitals coming to the aid of ad agencies, or ad agencies coming to the aid of hospitals? A great piece in today’s NYT. Andrew Adam Newman:

We’re looking to brand a hospital while breaking some of the clichés and unwritten rules of hospital marketing, like showing a building, showing pictures of the medical staff, or showing machines,” said Andrew Brief, director of client services for DeVito/Verdi.”

Curious?http://www.nytimes.com/2011/09/13/business/health-care-ad-spending-rises-advertising.html

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