Cigna’s Reaches for Individual Consumers Through $25 Million in Ads

The future begins now. Insurers prepare for expanding sales to individuals. Anna Wilde Mathews in the Wall Street Journal:

The Cigna marketing push, which is built around the slogan “Go You,” will be one of the most high-profile examples so far of how health plans are trying to prepare for 2014, when the major provisions of the law kick in. They include a requirement for most people to carry health insurance, as well as new online exchanges where consumers will be able to purchase coverage, including subsidized plans for people with limited incomes.”

Curious? http://online.wsj.com/article/SB10001424053111903374004576578533245560822.html

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