Mobile Shows Great Potential for Healthcare Marketers

Yes, stating the obvious, but… the article provides a handy demographic profile of mobile phone users who have used their phone for health-related activity.  In eMarketer:

Mobile is giving consumers the control to help them better manage chronic diseases,” said Petrock. “As they embrace mobile devices and platforms to find and share information and monitor bio-data, more consumers are taking charge of their personal health and wellness. This presents an opportunity for marketers to encourage healthier behaviors and personalize the delivery of healthcare information and services.”

Curious? http://www.emarketer.com/Article.aspx?R=1008596

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