On Marketing Your Maternity Ward as a Day Spa

This makes sense and it works, but still seems weird. Could pediatrics be turned into a theme park? Alicia Caramienco in Fierce Healthcare:

As reduced reimbursements and growing ranks of uninsured patients threaten the financial viability of healthcare institutions across the country, hospitals are giving the five-star treatment to maternity wards to attract expectant mothers.”

Curious? http://www.fiercehealthcare.com/story/hospitals-market-spa-amenities-moms-be/2011-09-19#ixzz1YpKOW4ZP

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