Study Shows Fewer Hospitals Distribute Free Formula Samples

MeadJohnson’s statement (see below) in response to the study offers a splendid example of how to insult the intelligence of your consumers. Kathleen Doheny in HealthDay:

MeadJohnson, makers of Infamil, said in a statement Wednesday that restricting formula handouts hinders valuable communication between mothers and doctors.

“Prohibiting or restricting health care professionals from providing formula samples and information limits communication with parents and interferes with health care professionals responsibility to help ensure the health and well being of their patients,” the company said.”

Curious? http://health.usnews.com/health-news/managing-your-healthcare/healthcare/articles/2011/09/26/breast-feeding-boost-fewer-hospitals-handing-out-free-formula

Or check out the Huffington Post article here: http://www.huffingtonpost.com/2011/09/24/formula-samples-hospitals-infant-baby_n_979157.html

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