Texting Consumers Yet? What are You Waiting For?

A great piece from Sara Jackson in Fierce Mobile Health News regarding implementation of mHealth:

Recent studies have shown consumers are excited to receive health messages by text, “but most [healthcare] organizations aren’t using them,” Petrock says. One example of a successful campaign: Pharmaceutical chain Walgreens found its text messaging program to notify patients that their prescriptions were ready “completely outstripped the growth we’ve seen for people wanting that same message via email,” Walgreens CTO Abhi Dhar tells eMarketer.”

Curious?  http://www.fiercemobilehealthcare.com/story/5-strategies-putting-mhealth-work-your-hospital/2011-09-26#ixzz1ZB9wm7Mi

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