Monthly Archives: October 2011

How to Boost Diagnostic Imaging Profits with Wine and Nail Polish

I’d love to hear more about how these hospitals managed dispensing wine to patients.  Whitney Howell in Diagnostic Imaging: “Since March, the diagnostic imaging department at Provena St. Joseph Medical Center in Joliet, Ill., has held a monthly mammogram party. An … Continue reading

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Hospital Marketing Made Easy

In the current Becker’s Hospital Review you’ll find “Ten Secrets of Top Hospital Marketers,’ though I wouldn’t call any of what’s offered a ‘secret.’ Instead, it’s a straightforward statement of the hospital marketer’s responsibilities and needs. I offer the link … Continue reading

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Pass This Along to Your CEO

A nice little collection of communication strategies for hospital CEOs. Molly Gamble in Becker’s Hospital Review: “Invest in a strong communication team. Whether through outside or inside resources (or both), hospitals should make the necessary investment in a strong communications team … Continue reading

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Posted in healthcare marketing communication | Leave a comment
Posted in healthcare marketing communication | Leave a comment

Does Your Doctor Offer Coupons?

You knew it was coming. The only surprise is that it took so long. Serena Marshall on ABC News: “Vaccinations are not the only medical procedures offered at 50 percent off. Dentists are getting into the game with discounts on … Continue reading

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The Unstoppable Outpouring of Pink – Too Much of Good Thing?

This sort of conflict was bound to occur in our conservative, media saturated culture. It’s a shame the real losers are current and future cancer patients/survivors. Natasha Singer in The New York Times: “In marketing circles, “to pink” means to link a … Continue reading

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