Hospital Marketers Need to Work on Their Branding

It’s sad to see just how disrespected hospital marketers are. Anna Webster in HealthLeaders Media:

The perception of the marketer is often the person in charge of funky swag, signage, and the silly gimmicks to grab patient attention. While part of this may be true, the role’s reach and responsibility go beyond the ability to order promotional items bearing the hospital logo. The marketing and communications department is often the team most connected to all initiatives in a healthcare organization. Despite marketers’ importance, they are frequently left on the outside of the C-suite’s strategic planning efforts.”

Curious? http://www.healthleadersmedia.com/content/MAR-271728/Claiming-Marketings-Seat-in-the-CSuite##

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