Hospital Ad Budgets Driving Up Health Costs?

John Seaman in The Salt Lake Tribune:

Hospital advertising, be it television, radio or print, tracks the same inflationary trajectory as health care budgets in general. A 2010 survey of the nation’s hospitals by The American Hospital Association found the average annual advertising budget of all responding health care institutions was $883,000. Large hospitals spent disproportionately more for advertising. The typical stand-alone hospital with more than 400 beds allocated $2.18 million for advertising.”


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