Must Read: On Marketing ‘Wellness’ as Practical Healthcare

Michael Kirsch, MD, calls it as he sees it in the current edition of MedCity News.  This is a wonderful commentary on pseudo-science, wishful thinking and folk remedies now packaged and sold as “healthcare.”

Hospital and medical marketers may not know how to cure disease, but they sure can count. The vast majority of Americans have pursued alternative medicine for one reason or another. The medical establishment has expanded its healing mission to gain access to this huge and growing market. Conventional hospitals, where cardiac catheterizations and colonoscopies are performed, now offer a variety of wellness programming to extend their branding into the surrounding communities.”

Curious? http://www.medcitynews.com/2011/10/wellness-programs-healthcare-marketing-change-the-equation/

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