The Unstoppable Outpouring of Pink – Too Much of Good Thing?

This sort of conflict was bound to occur in our conservative, media saturated culture. It’s a shame the real losers are current and future cancer patients/survivors. Natasha Singer in The New York Times:

In marketing circles, “to pink” means to link a brand or a product or even the entire National Football League to one of the most successful charity campaigns of all time. Like it or not — and some people don’t like it at all — the pinking of America has become a multibillion-dollar business, a marketing, merchandising and fund-raising opportunity that is almost unrivaled in scope. There are pink-ribbon car tires, pink-ribbon clogs, pink eyelash curlers — the list goes on. ”

Curious? http://www.nytimes.com/2011/10/16/business/in-the-breast-cancer-fight-the-pinking-of-america.html?_r=1&hp

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s