How to Boost Diagnostic Imaging Profits with Wine and Nail Polish

I’d love to hear more about how these hospitals managed dispensing wine to patients.  Whitney Howell in Diagnostic Imaging:

Since March, the diagnostic imaging department at Provena St. Joseph Medical Center in Joliet, Ill., has held a monthly mammogram party. An uptick in scheduled appointments was evident almost immediately.  “These parties have been received really well by both our patients and our technologists,” said Jan Ciccarelli, Provena’s director of marketing and community relations. “For our techs, it’s been great because the women are festive. They’re in a good mood, and it’s a great opportunity to educate them about self-exams and annual testing.”

Along with desserts and drinks, the women receive manicures, pedicures, and chair massages from graduating cosmetology students. These treats are free to the women – they’re only responsible for their normal insurance co-pay. But, Ciccarelli said, these events don’t have to cost you much either. Partnering with your hospital’s chefs and spa professionals who will volunteer their time can keep these events from impacting your bottom line.”


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