Monthly Archives: October 2011

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Sex is Great for Selling Everything – Even Cancer Awareness

Nothing catches public attention like sex. Many groups are braving criticism and using it to promote cancer self- exams. Sacha Molitorisz in the Sydney Morning Herald: “In Britain, a campaign for testicular cancer uses a black-and-white YouTube clip starring model Rhian Sugden dressed … Continue reading

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Posted in healthcare marketing communication | Leave a comment

Social Marketing Campaign Uses Mobile to Reach Young Women

Bright Pink’s ‘Underwire Alerts’ (breast cancer prevention) use mobile text alerts to remind women to do monthly breast exams. Yes, it’s painfully obvious and, yes, it brings nothing new to the table, but this is important, damn it. They claim success, … Continue reading

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Posted in healthcare marketing communication | Leave a comment

Must Read: On Marketing ‘Wellness’ as Practical Healthcare

Michael Kirsch, MD, calls it as he sees it in the current edition of MedCity News.  This is a wonderful commentary on pseudo-science, wishful thinking and folk remedies now packaged and sold as “healthcare.” “Hospital and medical marketers may not know how to … Continue reading

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Hospital Ad Budgets Driving Up Health Costs?

John Seaman in The Salt Lake Tribune: “Hospital advertising, be it television, radio or print, tracks the same inflationary trajectory as health care budgets in general. A 2010 survey of the nation’s hospitals by The American Hospital Association found the … Continue reading

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