Monthly Archives: November 2011

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Canadian Campaign Seeks to Remove HIV Stigma

An ad campaign launched by Vancouver Coastal Health and Providence Health Care aims to encourage routine HIV testing in folks outside the “traditional risk groups.” Eve Lazarus in Marketing Magazine: “Sue Laughlin, project manager for Stop HIV/AIDS, said the campaign … Continue reading

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Posted in healthcare marketing communication | Leave a comment

Has Your Hospital Engaged a “Social Media Sweatshop?”

This is creepy. I’m embarrassed to confess that I’ve never even considered this.  Certainly worth a read.  Chad Johnson in Healthcare IT News: “Hospitals and healthcare providers of all sizes are jumping feet first into social media marketing to help engage … Continue reading

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Majority of Consumers Say Social Media Has Impact on Hospital Choice

I smell a bias in this study, but here it is. You decide. In Brafton.com: “The source cited a separate YouGov report that said 57 percent of people believe a hospital’s social media presence would have a “strong impact” on their … Continue reading

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Posted in healthcare marketing communication | Leave a comment

Foot in Mouth Trips Up Mission Hospital’s VP of Marketing

Ouch. What an embarrassing way to end a long career in healthcare marketing. Scott McLeod in the Smoky Mountain News: “In the recording from the Society for Healthcare Strategy and Marketing Development conference in September, Moore told an anecdote about … Continue reading

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