Foot in Mouth Trips Up Mission Hospital’s VP of Marketing

Ouch. What an embarrassing way to end a long career in healthcare marketing. Scott McLeod in the Smoky Mountain News:

In the recording from the Society for Healthcare Strategy and Marketing Development conference in September, Moore told an anecdote about taking her elderly parents to a remote part of Haywood County.

Moore’s father wanted to know what some pens were in the backyard. At this point, Moore mimicked the woman living there with her “best Haywood County accent,” saying the pens held fighting roosters and curly horned sheep.

“My father said, ‘Lady, what do you do with these things?’ And she said, ‘I sell them on the Internet,’” Moore said. “True story. So here you have this woman in a holler in Haywood County — clearly not investing in dental care, I can tell you — and she is doing e-business. With illegal animals, I might add.”

Curious? http://www.smokymountainnews.com/news/item/5497-once-you-cross-the-line-there%e2%80%99s-no-going-back

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