Majority of Consumers Say Social Media Has Impact on Hospital Choice

I smell a bias in this study, but here it is. You decide. In Brafton.com:

The source cited a separate YouGov report that said 57 percent of people believe a hospital’s social media presence would have a “strong impact” on their decision to go to that institution over another. Marketing professionals in the healthcare industry should take this into consideration, and plan targeted social content accordingly.”

Curious? http://www.brafton.com/news/social-media-marketing-helps-57-percent-of-americans-decide-on-healthcare-providers

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