Canadian Campaign Seeks to Remove HIV Stigma

An ad campaign launched by Vancouver Coastal Health and Providence Health Care aims to encourage routine HIV testing in folks outside the “traditional risk groups.” Eve Lazarus in Marketing Magazine:

Sue Laughlin, project manager for Stop HIV/AIDS, said the campaign also targets physicians and other health-care service providers to encourage them to offer patients tests as part of their routine health care.

“There is a lot of stigma attached to HIV,” she said. “You can inform the public that this is a thing that people should do as a part of health care, that we don’t think you’re high risk by just asking you, because we ask everybody who has had sex.”



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