Monthly Archives: January 2012

Pass This Along to Your CEO: Hospital Marketing Must-Do’s

Yes, you’re well aware of what your CEO should be doing to build/strengthen your brand…so, how have you communicated this to her? Perhaps you could just pass along this article. Alicia Caramencio in Fierce HealthCare: ” Furthermore, the CEO should … Continue reading

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Three Ways Your Hospital Should be Marketing with Social Media

Are you using social media to market patient care via these three avenues? If not, why not? So simple and so cost effective. Karen Cheung in Fierce HealthCare: “For instance, Dr. Edmund Fisher, a Bakersfield facial plastic surgeon, posts Facebook … Continue reading

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Online Video Named Most Effective Hospital Marketing Tool

An August survey of hospital marketers tapped online video as the most effective social media platform. Karen M. Cheung in Fierce HealthCare: “Hospitals ranked the following social medium platforms as very effective: online videos (33.7 percent), Facebook (22.8 percent), Twitter … Continue reading

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How Will Your Organization’s Reputation be Rated?

Fascinating but frightening–how will the negative comments (valid or not) floating about on the Internet (and perhaps posted by competitors) influence your organization’s performance? Holly Fin in the WSJ: “”There will be a reputation score, and it will be used to … Continue reading

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Healthcare Social Media Marketing – FDA Guidelines Fuzzy

So, the Fed didn’t deliver what was wanted or needed. Seems the new social media guideline draft still needs some work. No rush – this social media stuff is just a fad.  Arundhati Parmar in MedCity: “A pharma-marketing expert said:”What everybody … Continue reading

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