Healthcare Social Media Marketing – FDA Guidelines Fuzzy

So, the Fed didn’t deliver what was wanted or needed. Seems the new social media guideline draft still needs some work. No rush – this social media stuff is just a fad.  Arundhati Parmar in MedCity:

A pharma-marketing expert said:”What everybody was expecting was actual guidelines around social media. I still think it’s monumental. The FDA finally addressed the digital channel in a specific way by mentioning Twitter and YouTube in the document, and those have never been mentioned before. But this is an industry that wants specific instructions and rules, and that didn’t happen here.”

Curious? http://www.medcitynews.com/2012/01/fdas-social-media-marketing-draft-guidance-a-round-up/?edition=pharmaceuticals

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