How Will Your Organization’s Reputation be Rated?

Fascinating but frightening–how will the negative comments (valid or not) floating about on the Internet (and perhaps posted by competitors) influence your organization’s performance? Holly Fin in the WSJ:

“”There will be a reputation score, and it will be used to make decisions about you,” Owen Tripp, co-founder and chief operating officer of Reputation.com, told me. The digital privacy and online reputation company helps individuals, and some businesses, look good online. And it has just been granted a U.S. patent for its scoring methodology.”

Curious? http://online.wsj.com/article/SB10001424052970203513604577142861752228088.html?KEYWORDS=holly+finn

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