Online Video Named Most Effective Hospital Marketing Tool

An August survey of hospital marketers tapped online video as the most effective social media platform. Karen M. Cheung in Fierce HealthCare:

Hospitals ranked the following social medium platforms as very effective: online videos (33.7 percent), Facebook (22.8 percent), Twitter (14.9 percent), podcasts (12.9 percent), Facebook ads (9.9 percent), and blogs (5.9 percent).


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