Pass This Along to Your CEO: Hospital Marketing Must-Do’s

Yes, you’re well aware of what your CEO should be doing to build/strengthen your brand…so, how have you communicated this to her? Perhaps you could just pass along this article. Alicia Caramencio in Fierce HealthCare:

Furthermore, the CEO should include the hospital brand story in daily conversations with board members and managers, as well as at public functions.”

Curious?  http://www.fiercehealthcare.com/story/4-healthcare-marketing-must-dos-hospital-ceos/2012-01-18#ixzz1kQLquEoP

 

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