Monthly Archives: February 2012

Oh, My Aching Back Surgery Marketing!

How do these people look themselves in the mirror? Is it wrong of me to hope they suffer with back pain for the rest of their living days? John Carreyrou in the WSJ: “Mr. Randall’s distributorships imposed some steep markups, … Continue reading

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Bone Marrow Registry Fined For Using Models to Recruit Donors

So, only unattractive people can be used to recruit marrow donors?  Denise Lavoie, Associated Press: “Attorney General Martha Coakley said Caitlin Raymond International Registry and UMass Memorial Health Ventures Inc. engaged in improper marketing by paying models to attract potential … Continue reading

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Posted in healthcare marketing communication | Leave a comment

The Marketer Speaks Many Languages- Including Hospital Administrator

A growing focus on cost leads to a new audience targeted (and language used ) by marketers in hospitals. This article by Arundhati Parmar in MedCity News underscores why you need to be mindful of audience and needs when messaging. … Continue reading

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