The Marketer Speaks Many Languages- Including Hospital Administrator

A growing focus on cost leads to a new audience targeted (and language used ) by marketers in hospitals. This article by Arundhati Parmar in MedCity News underscores why you need to be mindful of audience and needs when messaging.

Now, more than ever, it’s important for companies — be it medical device manufacturers or others — to learn the language of hospital administrators who worry about cost in a way that doctors, who prize safety and efficacy, don’t.”




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