Monthly Archives: March 2012

Minneapolis Hospital Scores with Marketing that’s “A Little Disruptive”

A former Target exec takes the role of chief of marketing and human resources at Park Nicollet hospital, bringing a shot of adrenaline to the  institution’s brand building efforts.  Jackie Crosby in the Star Tribune: “With an annual budget of … Continue reading

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Proving the Value of Your PR Office Thru an iPhone

Steve Goldstein points out the uncomfortable reality that any misstep by an exec, any disgruntled employee, and every dissatisfied patient now has an international audience. If the value of your organization’s PR dept is called into question, just pull out … Continue reading

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Celebrities, Contests, Candids – the Facebook Posts That Hook Patients

The article headline promises “The 9 Kinds of Posts that Connect with Patients,” and I’m hard pressed to think of a tenth. Certainly worth reading. Deanna Pogoreic in MedCity News: “’By setting a standard of having good patient communication and … Continue reading

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