Proving the Value of Your PR Office Thru an iPhone

Steve Goldstein points out the uncomfortable reality that any misstep by an exec, any disgruntled employee, and every dissatisfied patient now has an international audience. If the value of your organization’s PR dept is called into question, just pull out your mobile device and play the video of an American Airlines employee going berserk. In The PR News Blog:

But where will those bean counters turn when one of their own employees or top executives runs amok on a plane or in a restaurant or on Twitter? Who’s equipped to deal with the mess, get the story straight and start communicating? Not the engineering department, and not the marketing department either.”



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