Minneapolis Hospital Scores with Marketing that’s “A Little Disruptive”

A former Target exec takes the role of chief of marketing and human resources at Park Nicollet hospital, bringing a shot of adrenaline to the  institution’s brand building efforts.  Jackie Crosby in the Star Tribune:

With an annual budget of $1.2 million dollars, about 0.1 percent of revenue, Park Nicollet has redesigned its website, including adding a user-friendly section that offers a real-time check of how long the wait will be at any of Park Nicollet’s urgent care centers. It also tapped Dominski’s “small but mighty marketing team” of about 10 people to redesign a quarterly magazine focused on women’s health that has attracted the eye of advertisers.

We’re climbing the hill,” he said. “We’re trying to do things that are fun, low cost and a little disruptive. What we’re trying to say is that something different and special is happening at Park Nicollet, and you should pay attention.

Curious? http://www.startribune.com/business/144023526.html

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