Monthly Archives: April 2012

Can Victoria Hospital Texas Dodge the Bullet? Fat Chance.

On its face, the hospital’s don’t-hire-the-obese policy makes good sense – why should a health organization be represented to the public by people who appear to be unhealthy. Perhaps the answer is that those ‘unhealthy’ people look exactly like the … Continue reading

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Marketing Ophthalmology Not As Easy As It Looks. Photo Credit: Richard Avedon

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How to Market Ophthalmology to Aging Baby Boomers

Nothing ground-breaking here, but sound advice. One bit of advice I particularly like: use caution in the marketing of equipment. If you lock into a single manufacturer of equipment, you could alienate physicians who have a preference. Exactly. Kathleen Roney … Continue reading

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