How to Market Ophthalmology to Aging Baby Boomers

Nothing ground-breaking here, but sound advice. One bit of advice I particularly like: use caution in the marketing of equipment. If you lock into a single manufacturer of equipment, you could alienate physicians who have a preference. Exactly. Kathleen Roney in Becker’s Hospital Review:

Marketing is beneficial to hospitals and ASCS in two ways: attracting patients and recruiting physicians. Hospitals need to market their ophthalmology so the community is aware the services are available. “While most big, academic campus-style hospitals are moving ophthalmology services to ASCs, the mid-level regional hospitals still need to market those services,” says Mr. Fesenmaier. “Open houses and health fairs are the two biggest methods I see.” ”



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