Monthly Archives: May 2012

On the Marketing of Referrals

When patients get roughly 70% of their specialist referrals from PCPs, the folks who make the introductions can become marketing superstars. Take a look at this mind-numbing piece by Missy Sullivan in SmartMoney: “In this business, it’s all about pitching … Continue reading

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Innovation

Innovation

What does the word “innovation” really mean? Don’t look for an answer in marketing materials.

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The Word “Innovation” No Longer an Innovative Choice for Press Releases

This isn’t healthcare specific, but certainly applies – the word “innovation” joins “excited” as the most overused and meaningless found in our releases and marketing materials.  Leslie Kwoh in the WSJ:  “Businesses throw around the term to show they’re on … Continue reading

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Hospital Name Change Changes Hospital Name

Children’s Hospital Boston announced the institution’s name will be changed to Boston Children’s Hospital.   Folks have called it that for years, but the hospital will spend a pile of money to make it official. Why make this change now, … Continue reading

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Healthcare Marketing for Real Men

Youth in a bottle. Sales of testosterone treatments have risen 133% in four years, reaching $1.6 billion. Does this mean we’ll soon receive spam pushing fake testosterone pills? Regardless, we’ll likely see testosterone marketing and media exceeding that for Viagra. … Continue reading

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