This isn’t healthcare specific, but certainly applies – the word “innovation” joins “excited” as the most overused and meaningless found in our releases and marketing materials. Leslie Kwoh in the WSJ:
“Businesses throw around the term to show they’re on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies are touting chief innovation officers, innovation teams, innovation strategies and even innovation days.
But that doesn’t mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they’re describing is quite ordinary.”