Can Cranberry Juice Be Marketed as ‘Healthy?’

We all know it as a home remedy for urinary tract infections and growers tell us it promotes circulation, etc., but cranberry juice is (usually) loaded with sugar. The sugar cuts the natural tartness of straight cranberries. Many states are now considering added taxes on beverages with added sugar — will this make it harder for us to persuade the general public to consume “5-a-Day” ? Susan Berfield in Bloomberg BusinessWeek:

“Yet some experts question the health benefits of cranberry juice. “All juices have antioxidants and vitamins. The research shows none do anything special,” notes Marion Nestle, a professor of public health at New York University. “This is about marketing, not health.”



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