Pharma PR Wizard Turns to Beer

Ray Daniels, former Chicago-based PR man, gave up his career supporting health-care companies to pursue his love for beer. And I mean this in the best possible way. He’s now a recognized expert in testing beer quality and the certification of beer sommeliers. He’s living my dream. Ben Paynter in Bloomberg BusinessWeek:

As a product manager at Abbott Laboratories (ABT), a developer of drugs and medical devices, Ray Daniels translated lab-speak into sales pitches aimed at blood banks and hospitals. Then, in 1990, he launched his own Chicago-basedImage public-relations firm for health-care companies, a move that freed him up for something he was infinitely more passionate about: home brewing.”


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