Monthly Archives: October 2012

Communication is the Key to Patient Satisfaction

An ineffective physician gets the highest patient satisfaction scores. The reason? The physician has great communication skills. With payments tied to patient satisfaction scores, it would seem hospitals have a lot to gain from improving communication throughout the organization. From … Continue reading

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Referral-Development Consultants: The New Marketing Gold Mine

With 70% of specialist referrals coming from primary care physicians, the marketing opportunities are clear. This article does a nice job of showing how the process works and where it’s taking us. Missy Sullivan in SmartMoney: “In this business, it’s … Continue reading

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Using Marketing to Fight Childhood Obesity

If you’re a parent, you know the effectiveness of misdirection, manufactured enthusiasm, and strategic re-labeling. Shouldn’t this be a component of every daycare curriculum and school lunch program? Matt Sloane on CNN: “By changing the carrots to X-ray vision carrots, … Continue reading

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