Using Marketing to Fight Childhood Obesity

If you’re a parent, you know the effectiveness of misdirection, manufactured enthusiasm, and strategic re-labeling. Shouldn’t this be a component of every daycare curriculum and school lunch program? Matt Sloane on CNN:

By changing the carrots to X-ray vision carrots, a whopping 66% were eaten,” according to the text of the report, “far greater than the 32% eaten when labeled ‘food of the day,’ and 35% eaten when unnamed.” 

Curious? http://www.wdtn.com/dpps/health/pediatrics/want-kids-to-eat-veggies-try-a-good-marketing-plan_4666558#.UGtFr2gm_FI

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