New HIPAA Rule Provides Clarification to Marketers

New HIPAA Rule Provides Clarification to Marketers

The release of HHS’s HIPAA Privacy and Security Omnibus “final” rule should provide welcome relief to marketers and fundraisers, as well as to consumers. I’ve never felt comfortable with condition-specific materials sent through USPS, and understand why consumers have pushed for change.
Mary Mosquera quotes Deven McGraw in Healthcare Finance News:
“It is very unnerving for people to get email or mail that indicates that someone knows what medication they are taking. Your threshold of what is sensitive to you is preserved in this rule because you have the right to opt in for communications if you want to get them,” she said.”
Curious? Read more: http://www.healthcarefinancenews.com/news/hipaa-final-rule-alters-marketing-practices

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