No Need for Hospital Marketing? Comments from a Naive Reporter

I read the attached column and thought, “This is simply not to be believed. It’s truly unbelievable.” Yet, here it is. Published in an honest-to-gosh news outlet by a real columnist/former reporter– Brad Flory in

Judging by the number and scope of advertising campaigns, hospitals must be in fierce competition for patients, which is interesting when you remember they are charities.

All that advertising triggers a question obvious from a patient’s viewpoint: What do hospitals think they are accomplishing?

As a patient, it is not my impression I choose hospitals like banks, furniture stores or potato chip brands.

Patients go to the nearest hospital in emergency situations, regardless of marketing campaigns.

Curious? Read more at:

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