No Need for Hospital Marketing? Comments from a Naive Reporter

I read the attached column and thought, “This is simply not to be believed. It’s truly unbelievable.” Yet, here it is. Published in an honest-to-gosh news outlet by a real columnist/former reporter– Brad Flory in MLive.com:

Judging by the number and scope of advertising campaigns, hospitals must be in fierce competition for patients, which is interesting when you remember they are charities.

All that advertising triggers a question obvious from a patient’s viewpoint: What do hospitals think they are accomplishing?

As a patient, it is not my impression I choose hospitals like banks, furniture stores or potato chip brands.

Patients go to the nearest hospital in emergency situations, regardless of marketing campaigns.

Curious? Read more at: http://blog.mlive.com/bradosphere/2013/02/hospital_marketing_blitzes_mak.html

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