Deplorable Public Health Threat Courtesy of Four Loko Marketers

A sweetened/flavored, soda-like malt beverage targeting young folks is shameful. To sell it in huge containers (23.5 oz) and ramp up the alcohol content is criminal. The FTC’s overdue and meager response will do nothing to slow sales. In WebMD:

The FTC had claimed that the company suggested in advertising that its 23.5-ounce can of Four Loko was equal to two beers when the cans were really equal to four or five beers, according to the AP.

“We share a common interest with the FTC in providing consumers with information and packaging options to help them make informed, responsible decisions,” company co-founder Jaisen Freeman said in a statement.

Curious? Read more at:


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