Danger, Will Robinson: Marketing of Surgical Robots Misleads Consumers

Once again, evidence shows clinical outcomes of robotic surgery aren’t significantly better than surgery done the old-fashioned way. Our marketing of  fancy gizmos, though, continues to drive an increased consumer demand. Rachel Zimmerman in CommonHealth:

The JAMA report notes that robotic hysterectomies took off in recent years, up from 0.5% in 2007 to 9.5% by 2010.

One driver is likely the intense marketing of surgical robots by its manufacturers. A 2011study out of Johns Hopkins found that hospitals are misleading patients about the benefits of robotic surgery and that hospital websites routinely use industry-provided content and overstate claims of robotic success.”

Curious? Read more at: http://commonhealth.wbur.org/2013/02/robotic-hysterectomy-costs-more-no-better


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