Category Archives: healthcare marketing communication

A quick (and entertaining) way for folks in the health sphere to connect with the day’s relevant marketing and PR headlines

Today’s “Must Read” Story – Why Your Marketing Budget Will Soon be Cut

Please read Tadd Pullin’s excellent piece in “Hospital Impact.” His point: the coming (and inevitable) transformation of American healthcare will effect dramatic changes in our marketing and communication. While we should, of course, be anticipating and adjusting accordingly, many of … Continue reading

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Danger, Will Robinson: Marketing of Surgical Robots Misleads Consumers

Once again, evidence shows clinical outcomes of robotic surgery aren’t significantly better than surgery done the old-fashioned way. Our marketing of  fancy gizmos, though, continues to drive an increased consumer demand. Rachel Zimmerman in CommonHealth: “The JAMA report notes that … Continue reading

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Deplorable Public Health Threat Courtesy of Four Loko Marketers

A sweetened/flavored, soda-like malt beverage targeting young folks is shameful. To sell it in huge containers (23.5 oz) and ramp up the alcohol content is criminal. The FTC’s overdue and meager response will do nothing to slow sales. In WebMD: … Continue reading

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No Need for Hospital Marketing? Comments from a Naive Reporter

I read the attached column and thought, “This is simply not to be believed. It’s truly unbelievable.” Yet, here it is. Published in an honest-to-gosh news outlet by a real columnist/former reporter– Brad Flory in MLive.com: “Judging by the number … Continue reading

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New HIPAA Rule Provides Clarification to Marketers

The release of HHS’s HIPAA Privacy and Security Omnibus “final” rule should provide welcome relief to marketers and fundraisers, as well as to consumers. I’ve never felt comfortable with condition-specific materials sent through USPS, and understand why consumers have pushed … Continue reading

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Communication is the Key to Patient Satisfaction

An ineffective physician gets the highest patient satisfaction scores. The reason? The physician has great communication skills. With payments tied to patient satisfaction scores, it would seem hospitals have a lot to gain from improving communication throughout the organization. From … Continue reading

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Referral-Development Consultants: The New Marketing Gold Mine

With 70% of specialist referrals coming from primary care physicians, the marketing opportunities are clear. This article does a nice job of showing how the process works and where it’s taking us. Missy Sullivan in SmartMoney: “In this business, it’s … Continue reading

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