Category Archives: healthcare marketing communication

A quick (and entertaining) way for folks in the health sphere to connect with the day’s relevant marketing and PR headlines

Using Marketing to Fight Childhood Obesity

If you’re a parent, you know the effectiveness of misdirection, manufactured enthusiasm, and strategic re-labeling. Shouldn’t this be a component of every daycare curriculum and school lunch program? Matt Sloane on CNN: “By changing the carrots to X-ray vision carrots, … Continue reading

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Spell Check Feature Bites Marcom Manager On Butt

It’s not healthcare related, but this sign provides a great lesson for communications professionals in every industry. Don Dimoff will live with this mistake for a long time. Cameron Smith in Yahoo Sports: “Clearly, Red Lion officials were advocating that … Continue reading

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Pharma PR Wizard Turns to Beer

Ray Daniels, former Chicago-based PR man, gave up his career supporting health-care companies to pursue his love for beer. And I mean this in the best possible way. He’s now a recognized expert in testing beer quality and the certification … Continue reading

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Did Glaxo Pay Dr. Drew for Wellbutrin Promos?

In 1999, Dr. Drew Pinsky hailed Glaxo’s Wellbutrin anti-depressant on his radio show. He told listeners Wellbutrin didn’t suppress sexual arousal as competitors’ products did. He even intimated it “may enhance…sexual arousal.” Thing is, Glaxo had recently paid him $275,000 … Continue reading

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Can Cranberry Juice Be Marketed as ‘Healthy?’

We all know it as a home remedy for urinary tract infections and growers tell us it promotes circulation, etc., but cranberry juice is (usually) loaded with sugar. The sugar cuts the natural tartness of straight cranberries. Many states are … Continue reading

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Grammar Mistakes Effect Your Professional Reputation

Yes, the headline contains a grammar goof. Effect vs. affect, and so on. That’s the point of this WSJ article.   Office mates say/write the darnedest things. Communication pros, too.  “Mr. Garner, the usage expert, requires all job applicants at … Continue reading

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On the Marketing of Referrals

When patients get roughly 70% of their specialist referrals from PCPs, the folks who make the introductions can become marketing superstars. Take a look at this mind-numbing piece by Missy Sullivan in SmartMoney: “In this business, it’s all about pitching … Continue reading

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