Blog Archives

New HIPAA Rule Provides Clarification to Marketers

The release of HHS’s HIPAA Privacy and Security Omnibus “final” rule should provide welcome relief to marketers and fundraisers, as well as to consumers. I’ve never felt comfortable with condition-specific materials sent through USPS, and understand why consumers have pushed … Continue reading

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Innovation

Innovation

What does the word “innovation” really mean? Don’t look for an answer in marketing materials.

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