The American Cancer Society has an efficient and effective social media campaign in action. JustMeans’ Ano Lobb talks with ACS’ David Balcom:
“Our goal is to serve our patients at their point of need, wherever that point of need is. We’re hard at work building and designing digital tools and services to extend our ability to care for our patients. An example includes the creation of a new diagnostic social network that puts cancer patients in touch with others who’ve shared their experiences. We’re also extending our cancer information services to mobile devices, to better deliver where our patients need cancer information. We’ve aggressively delivered our advocacy calls to action via social media outlets, again to reach our audience where they live and act. All of these examples illustrate an approach that takes advantage of the available channels — web, social, mobile — to deliver our core mission.”
the Healthcare MarCom Letter 